As has already been said, these meanings arise from the relationship between the signifier and the significant. One way to define the relationship is to categorize characters into two categories: reference indices, also known as shifters, and pure indexes. The ability to understand another speaker`s intended meaning is characterized as pragmatic competence.    Definition of connotation based on emotional associations or based on the experience that people have with a word. refers to definitions based on associations based on emotion or experience that people have of a single word. Going back to our previous words, change can have positive or negative connotations depending on a person`s experience. A person who has just completed a long-term relationship may view change as good or bad depending on what they thought of their former partner. Even monosemic words such as handkerchiefs, which have only one name, can have several connotations. A handkerchief can evoke thoughts of small southern bells or disgusting snot rags. A polysemic word like cowboy has many connotations, and language philosophers have studied how connotations go beyond one or two experiential or emotional meanings of a word to form cultural myths. Roland Barthes, Mythologies (New York, NY: Hill and Wang, 1972). Cowboy, for example, connects to the border and western history of the United States, which involves mythologies that help shape the nation`s narrative.
The Marlboro Man is a permanent advertising icon that relies on cowboy connotations to attract customers. While people who grew up with cattle or who have a family that has a ranch have a very specific connotation of the word cowboy, based on personal experiences, the connotations of other people are more likely to be influenced by the popular cultural symbolism seen in westerns. The symbolic nature of our communication is a unique quality for man. Since the words we use do not need to correspond directly to a „thing“ in our „reality,“ we can communicate in abstractions. This language property is called displacementThe unique human ability to talk about events that are removed into space or time by a lophone and situation. and refers in particular to our ability to speak of events that, in space or time, are taken away by a speaker and a situation. David Crystal: How Language Works: How Babies Babble, Words Change Meaning, and Languages Live or Die (Woodstock, NY: Overlook Press, 2005), 10. Animals communicate, but in a much simpler way, it is only a reaction to the stimulus. In addition, communication on animals is very limited and the productive quality of the language we discussed earlier is lacking.
Spoken language is based on the human physical ability to produce sound, that is, a longitudinal wave propagated by the air, at a frequency capable of vibrating the drum. This ability depends on the physiology of human vocal organs. These organs are composed of the lungs, voice box (Larynx) and upper voice — the neck, mouth and nose.